For Colored, Platinum, White, or Grey Hair Types
Experience true food for your hair and skin with real, nutrient-dense, traditionally handcrafted soap made with old-fashioned ingredients. Our artisanal shampoo soaps are handmade with carefully curated local, grass-fed, pasture-raised, and organic ingredients – proudly sourced from small family farms and homegrown here in the USA. What we can’t source locally, we seek the highest quality: certified organic, minimally processed, and fair-trade ingredients to feed your hair and skin from the outside-in. No detergents or surfactants are used in any of our shampoos.
When washing properly, our basic unscented formula is suitable for all hair types used as-needed with an optional conditioner. Some scents and additional ingredients on top of our basic formula may alter results for each individual.
Top 3 Tips for Beginners:
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Please keep in mind that scent information in this product’s scent tab is based on majority feedback.
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Beginners, we recommend trying our unscented shampoo soaps first for the freshest, cleanest, and most simple start. Beginners will also want to educate themselves on the possibility of a short detox period and the correct washing technique.
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Our All-In-One Shampoo – Body – Shaving soap bars are also suitable for regular body washing, face washing (facial soap directions here), and shaving (shaving directions here). Our ingredients are LOW on the comedogenic scale – so your pores are nourished and cleansed, but never clogged.
Ingredient Details (read full ingredients list in this product’s ingredients tab)
Violet No. 2 (CI: 60730)
This colorant helps to counteract the brassy tones in damaged or dull blondes, grays, and white hair colors.
Pro-Vitamin B5
Also called DL-Panthenol, Pro-Vitamin B5 is a super star nutrient for your hair and also great at deterring brassy tones in all hair colors and types! A boost of VITAMIN B5 adds the nutrition needed for healthy and vibrant hair growth while it helps to repair damages caused by heat appliances and chemicals. The benefits of PRO-VITAMIN B5 include optimum moisture balance, as it vitalizes and nourishes thinning hair, also assisting to increase strength and reduce breakages.
Aloe Vera Juice
Certified Organic Aloe Vera Juice has many active ingredients and minerals to strengthen hair, its amino acids, vitamins, and minerals can contribute to healthy hair follicles.* Aloe Vera has enzymes that help break down fatty acids to cleanse your hair and scalp, assisting with improving dandruff and itchiness.* Aloe Vera contains a special chemical compound called “aloenin” that may improve hair and scalp health while decreasing breakage.*
Lard
Pasture-Raised, Pure, Hand-Rendered USA Lard feeds your hair and skin extra-nourishing balanced fatty acids and the world’s highest Vitamin D3 content, second only to cod liver oil. Lard has been used in haircare since medieval times for hair growth and hair health management. Our lard is carefully hand-rendered to keep its precious rare nutrients in-tact.
Lard is the 2nd fat in the world that is highest in Vitamin D3, second only to cod liver oil! Vitamin D3 is the most bioavailable form of Vitamin D. Vitamin D delivers a myriad of health benefits, including supporting healthy, long hair. As it turns out, Vitamin D3 is involved in various signaling pathways in the hair follicle and has a direct (and critical) role in the hair growth (aka anagen) phase. Topical application of vitamin D3 has been shown to render protection against damage caused to the skin by UV light. Vitamin D reduces cell death, promotes cell survival, and reduces redness and inflammation.
Since pasture-raised lard is lighter and softer in texture, slightly higher in unsaturated fatty acids, and higher in certain nutrients like Vitamin D3 – it makes a perfect fat base in our shampoo soaps, conditioners, and hair oils.
Pasture-Raised, properly fed lard is low on the comedogenic scale: it will not clog pores nor cause inflammation, in fact it may help with those issues. Since it is slightly higher in unsaturated fatty acids, it provides a more bubbly lather and a squeakier clean.
Our Lard is:
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Slowly and carefully hand-rendered in our facility from the farm-fresh raw source
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NEVER bleached or ultra-processed for a “white look”
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Pasture-Raised from LOCAL and USA small family farms
Learn more about the nutrient content differences of lardVStallow in our article here
Buttermilk
Local, Raw, Farm-Fresh, Grass-fed, Hand-Cultured Buttermilk to feed your hair the perfect food – high in essential vitamins, minerals, proteins, and fatty acids. Full-fat Jersey cow buttermilk is higher than goat milk in lactic acid and has the same moisturization content. The famously beautiful Egyptian Queen Cleopatra was a wise proponent, bathing in fresh buttermilk daily.
Buttermilk is high in multiple different proteins, vitamins, and minerals. Farm-fresh, raw buttermilk can have dozens of naturally occurring probiotics along with alpha-hydroxy acids like lactic acid, which promote cell renewal and rejuvenation of beauty factors such as brightness, tone, and complexion maintenance. Milk is considered a “complete protein” and “near-perfect food” meaning it contains all nine of the essential amino acids necessary for your body to function at an optimal level, plus all the essential Omega 3, 6, & 9 fatty acids in balanced proportions in addition to most of the vitamins and minerals your body needs. And buttermilk is even better! If raw milk can grow a baby calf into a cow within a few months, think of what it does to your hair!
Our Buttermilk is:
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Slowly and carefully hand-cultured from the farm-fresh raw source
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When the farm-fresh raw buttermilk arrives in our facility, it is frozen and used first-in, first-out to ensure the best nutrient content
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Grass-Fed and Pasture-Raised from LOCAL small family farms
Learn more about the extensive nutritional profile of FarmFreshButtermilk here
Babassu Oil
Certified Organic Babassu Oil provides an extra foamy lather to build mounds of thick bubbles. This makes cleansing your hair an easier task without using pore-clogging palm or coconut oils. Babassu oil also helps maintain the hardness of your shampoo soap while in use and makes the bar last as long as possible in wet environments.
Olive Oil
Certified Organic, Cold-Pressed, Extra-Virgin Olive Oil has been used for thousands of years to make the best soaps in the world and is one of the major components of our shampoo bars. Olive oil provides a rich, smooth, silky shine to hair shafts while also retaining a mild, gentle cleanse. Olive oil is unique in that it’s very moisturizing, but not heavy.
Castor Oil
Certified Organic, Hexane-Free Castor Oil has been used for centuries to help heal damaged skin while also restoring new hair growth.* Also known as the “Palm of Christ”, its many priceless uses have yet to be overshadowed by any other known oil. Castor oil also helps to provide a thick, robust, and stable lather, while additionally strengthening the hair shafts and reducing split ends.
Jojoba Oil
Certified Organic Golden Jojoba Oil is actually a type of liquid plant wax that is claimed to be very similar to our skin’s sebum, providing a light moisturization without clogging pores. Jojoba oil has been very useful for haircare professionals, lending extra shine, strength, and manageability to hair health.
Abyssinian Oil
Abyssinian Oil is very similar to Argan oil but shown to be better in some ways. From multiple scientific studies, Abyssinian oil has been shown to provide superior protection against hair breakage and heat damage in professional salon settings. Shine and manageability are also markedly improved when incorporating Abyssinian oil into one’s haircare routine.
Kaolin Clay
Kaolin Clay helps detox your hair from the daily grime and air pollution from modern day living while also soothing and nourishing the scalp with trace minerals. This natural earthen clay assists with dandruff and encourages hair growth as well. For shaving, it lends an extra silky-smooth experience, but if a nick does occur – it helps stop and repair bleeding quickly. Just lather our soap on the area you need to shave and shave as you would normally (full shaving directions here).
Fragrance Oils
Phthalate-Free and Paraben-Free Fragrance Oils are included for a familiar and comforting scent. Did you know that most body care shoppers make their purchase decisions based solely on scent satisfaction? The olfactory system is directly related to emotions and memories, which is why scents are such an important factor for many. Please keep in mind that not including phthalates and parabens will reduce the scent hold, decreasing the linger time and strength compared to what many are used to with store-bought products. Learn more about our safer fragrance oils HERE and read about this product’s scent and scent strength in the product’s scent tab.
Don’t settle for anything less than the absolute best for your hair and skin









kayteelizabthx –
Love this shampoo bar for blonde hair. Not only does it smell amazing and has a beautiful color, but I love having the option of a natural “purple shampoo” as I have not used commercial shampoos in 2 years now. Can’t wait for it to come back in stock and try it in combination with the conditioner!
Melissa Babiak –
Up until recently when we purchased a shower filter, we had really hard water to use for bathing purposes. The rust was really doing a number on my blondish hair. I started using this purple bar and it helped tone down the warmth I was getting from the rusty water. Now that we have a filter, I don’t necessarily need it for that anymore, but I still like this one because it smells so darn good!
Janet Hardy –
I have a wonderful Honeysuckle vine and this scent lets me have the smell all year round. The blueberry scent smells more like grape which is just fine with me. Keeps my hair nourished and shiny. Lathers well as with all soaps. I enjoy my addiction to this product.
Heather Rhodes –
I’m currently using this bar and it is absolutely amazing! It smells so good! I love the way it suds – since using your products, I get so many compliments on my hair! Thank you for making such a wonderful product! @Heather_rhodes6
mysticalchemy27 –
i love this soap bar & it smells amazing! and it’s not heavy on your hair, it dries nicely and makes my hair feel clean every time!
allenwewd –
Love this scent, it’s super fruity but not overwhelming! The soap itself is purple, leaves no stains in our all white shower. I have been using PermaEarth products for over 6 months now and my hair has changed incredibly! I must add that I have also changed my diet significantly, both have factored in but these products have made a world of a difference.
Taryn Moynihan –
I love this product for my highlighted blonde hair. It eliminates brassy tones and smells great too! The color of the soap is also a really pretty purple that looks beautiful. I will be buying this product for as long as I stay blonde which has been a long time! Great work Perma Earth! Can’t wait to try the matching conditioner.
Rebecca Black –
I have very long highlighted blonde hair. This is working fabulously to keep brassiness away. I alternate every other wash with another bar & I wash every 3 days. My hair feels so much lighter & healthier after using this for a while now. It’s great!