Ancient Bodycare Methods for the Modern Age
We trust in the gifts of God’s natural creations to help feed hair and skin from the outside-in. By curating wholesome ingredients from local family farms across the United States, our customers take comfort in knowing they are supporting community grassroots, helping make America stronger and more stabilized for a better future. We base our handcrafted bodycare products with nutrient-dense, locally available, and traditional ingredients like pasture-raised animal fats, farm-fresh grass-fed milks, free-range eggs, raw honey and raw beeswax.
Some of our animal-based products are balanced with certified organic, fair-trade plant oils and butters from eco-friendly farms around the world. We use certified biodegradable, compostable, and recyclable packaging wherever possible to contain and ship our products within and outside the USA. We strive to carry an ethos that follows Jesus Christ’s only commandments: love God above all else and love others as yourself. As our business reaches more people every year with our mission, God’s missionary statements go along inside each package.
Owner / Founder
With a deep appreciation for the arts, philosophy and nature since preschool age, it was obvious that Mariah’s calling was to create art reflecting God’s creations. She spent her early childhood years on family farms in “Kentuckiana” and then lived in the Florida Keys from middle school to college years. Mariah enjoyed learning about the creative arts, philosophy, psychology, and the different environmental niches. After taking an ethics course at university, she became very passionate about animal welfare and decided to follow veganism.
During her break from college in 2011, she worked at a health food store and a vegan restaurant, learning about nutrition, naturopathy, herbalism, and supplementation. Around this time she found a love for soapmaking while developing a natural dog shampoo soap that helped her beloved pet heal from a stubborn skin issue. From then she spent her time dreaming about opening a retail shop or having a homestead. After hearing a word from God, she moved back to Indiana, found the love of her life, and gained a certificate in permaculture landscape design.
But shortly after her move in 2014, she realized her health was suffering as a result of going without animal products in her diet for so long. Her passion for human health, animal well-being, and environmental sustainability extended to a realization that the circle of life cannot be broken or changed: our place as humans who benefit tremendously from naturally raised animal products will remain indefinitely. What could only be described as the help of God and her husband, she founded Perma-Earth LLC in 2016 to feed people’s hair and skin from the outside-in with local and natural ingredients. She and her husband are now raising 2 children while working full time jobs.
An avid baker with an education in exercise science, Ashley did not plan a career in soapmaking! However, since 2019 she’s been an integral part in the growth of Perma-Earth LLC. It hasn’t been too far of a stretch to take her dream of becoming a sous-chef and transferring it to being a “sous-soapmaker”. Her innovative talents, passion for well-being, and mind for business are part of what makes Perma-Earth a better company today. From business management, customer service support, website updating, managing inventory and expenses – to – measuring and pouring ingredients, organizing, and shipping and packaging orders – she assists in everything the business needs!
Ashley and Mariah were classmates in elementary school but they didn’t become close friends until Mariah moved back to her hometown. Another fun fact: eventhough they share the same surname, they are not related!
The Story of PERMA∞EARTH
PERMA∞EARTH LLC was officially founded in 2016 by Mrs. Mariah Campbell, a self-taught herbalist and soap maker since 2011. She and her husband Brandon have been small-farm homesteaders since 2016 with a flock of chickens, a few honeybee hives, and of course a variety of perennials and annuals like herbs, vegetables, fruit and more being added each year. Mariah enjoys utilizing her knowledge as a certified permaculture landscape designer, previous work experience in natural health, and fond memories of farming since childhood.
Our mission is to offer more local and natural alternatives to the mass-produced and globally-outsourced industrial products. What was once a plant-based company has turned into an animal-based company, which reflects the founder’s personal discovery of the value and sustainability of traditional farming.
Animal Products for Health and Ecology
After 3 years of strict veganism (2011-2014), Mariah started to suffer from recurring health issues. Experimenting with raw vegan, cooked vegan, fruitarian, soaking legumes and grains, and multiple supplementations including the best organic whole foods multivitamins, nothing relieved the many developing symptoms. Subtle problems started to accumulate like loss of energy, brain-fog, chronic adult acne, indigestion, weakness, uncontrollable weightloss, coldness, cold/flu symptoms, plus some mild depression and anxiety.
As she neared the underweight Body Mass Index, she began to finally question her vegan diet. Despite years of research into the supposed health benefits of a plant-based lifestyle, she accepted the encouragement of friends and family to eat animal products again starting with some eggs and fish… Then a “dreadful” thing happened! The health problems that had been plaguing her for many months disappeared practically overnight with no other explanation. Although thankful she did not let the malnourishment continue, Mariah still struggled with guilt and cognitive dissonance for quite some time. It becomes confusing when a few people seem to do okay on a long-term vegan diet, as she was forced to accept the opposite effect in herself. As the modern plant-based diet grows in popularity, so do the ex-vegan stories… There has been recent mounting evidence to suggest that most people fail to retain their health on a long-term vegan diet. There are some instances when a short-term and carefully managed vegan diet with the help of healthcare professionals can result in some healing.
From deducing the symptoms, it is quite possible that Mariah’s body was unable to create or supplement certain nutrients on a vegan diet. This could have included long-lasting energy from animal fats like omega-3 (DHA), brain fats and hormones (cholesterol and vitamin D3), proper amounts of certain proteins (∫-lysine, ∫-carnitine, ∫-carnosine) for cellular energy and metabolic function, essential vitamins (Retinol-A, B-12, K2) and essential minerals (heme iron, zinc, and magnesium). These nutrients and multiple others are either not as biologically available in a vegan diet or are simply lacking in proper amounts. This is made worse since monoculture farmed soils often become depleted of trace minerals after a few decades. More important are the biological and anthropological facts that animal sources are far more dense and usable in these key nutrients.
Historically, humanity has been ingesting animal products since we called ourselves human and it is the main reason anthropologists believe why our brains are so big and our digestive system is most similar to that of a dog. The rise of modern diseases like heart disease and diabetes correlate heavily with the consumption highly processed foods, vegetable oils and factory farmed meats. We must remember that before this, traditional human societies relied a lot on animal products which were traditionally farmed or hunted to maintain health and stamina well into old age. Then we must consider the potential issues of over-ingesting sugars and carbohydrates, counter-nutrients like oxalates, lectins, or phytic acids and attempting to fill up on fibers and starches instead of fats and proteins.
“As an early ex-vegan, instead of being happy for myself, I became distraught with the thought that I was hurting the environment and animals with my body’s ‘special nutritional needs’, which regrettably included animal products.” – Mariah
Vegan ethics seems to forget or ignore the fact that “plant-based” monocultures are actually a chemical-based and machine-based agriculture, which also painfully kills a lot of animals–many more than traditional animal farming. For organic farming solutions, animal waste products like manure, urine, bodies, blood, and bones are often used to fertilize the soil for effects unlike anything one can get from a plant-based compost. Pest control can also become an issue if no animals are hunted, controlled by predators, or otherwise deterred. More traditional farming includes using the farm animals’ instinctual habits to prep the land and their natural byproducts as fertilizer – instead of human labor or heavy machinery to prepare the soil for planting, while also minimalizing pesticides and synthetic fertilizer. This is called “rotational farming”, “rotational grazing” or “regenerative farming”.
Some vegan sources claim that it is not about health or the environment, but minimizing animal suffering. If this is true, then one would need to purchase all of their food from “veganic” farms that are few and far between (if any truly exist at all). The obvious lack is because “veganic” farming is not self-sustainable: it takes an extraordinary amount of human labor and outside inputs for overly-priced, nutrient-lacking, out-of-season, and vastly transported foods using a lot of extra resouces and energy. Or the vegan farmers will also utilize byproducts from farmed animals, which is against the ethic since according to them all animal farming should be eliminated. This is another reminder that the oldest cultures in the world utilized some form of animal foods, animal byproducts and animal labor to proliferate. On top of the extra human labor and environmental resources, the majority of long-term vegans will still always need industrialized synthetic supplements to survive and function, especially in certain biomes.
Plants and animals often need each other to be at their optimal peak – as in natural ecosystems – and as stewards of the land we should be encouraging and imitating this symbiosis instead of separating them in our modern industrialized agricultures.
We know the way our modern society consumes and produces as a whole is not sustainable. This will become more apparent the longer we do nothing to change it. Our ancestors’ knowledge about living off of the land is exponentially priceless and is slowly fading away day by day. The old ones relied only on herding, hunting, gathering, planting food forests and growing small annual gardens with the help of animals and inspiration of natural ecosystems.
Body and Beauty Benefits
Mariah took these revelations and applied them to her bath and body products using local and organic ingredients. She knew that topical application of animal and plant products had a long history so she experimented to see if this new combination had any benefits. However, she had no idea how much of a difference this would make in her life and in the lives of her customers.
“Your lotions have saved my skin and your bars have given new life to my hair!” Is something we hear quite often ever since introducing animal ingredients.
Since the switch to local, raw grassfed buttermilk instead of water or plant milks, plus pasture-raised lard or tallow instead of exotic palm oil, Perma-Earth customers have seen tremendous benefits that never happened before with the organic plant-based products: new hair growth**, skin and scalp healing from eczema and psoriasis**, dandruff control**, hair and skin boosts like softness, suppleness, and manageability**, elimination of dry skin and nails** and more. Check out our testimonials page for a look at real customer reviews. If you have experienced these things because of using our products and want to share your story, please contact us to be featured privately or publicly.
We enjoy helping local farmers while also giving our customers the very best products in quality and craftsmanship. We know that supporting local farms and businesses sustains us and our communities in the long-run.
Have any more questions? Contact us here.
**Statements not approved by the FDA. Not intended to cure, prevent or treat disease.
Mariah Campbell – Owner and Founder
The gal who started it all. Mother and nature-lover. Hobbies and interests include primitive living, gardening, farming, animal care and husbandry, practical arts and new crafts. “Never stops makin’ to-do lists.”
Ashley Armstrong – Manager and Assistant
Helps us stay organized, focused and updated in everything from development to production. Hobbies and interests include physical health and recovery, arts and crafts. Especially enjoys making, sewing, painting and baking. “Keepin’ it really real, for real.”
Brandon Campbell – Farmer and Handyman
Dad, gardener and beekeeper. Hobbies and interests include hunting, trapping, fishing, animal care and making primitive things at the homestead. Brandon and his father constructed our workshop. “‘Yes man’ to the ‘boss lady’.”