Our Unique Ingredients Include…
- From Local and/or American Sources: we know the farmers, or we get them from an American source first.
- Pasture-Raised and/or Free-Range: animals are out in the open, in pastures as they are in nature.
- Grass-Fed: animals’ main diets are from grazing or foraging on well-managed lands.
- Hand-Rendered: we render our raw fats in-house using the dry method to retain maximum nutrients!
- Certified Organic-Fed or Organically-Grown: either certified by the USDA or our own local inspections.
- Regenerative-Grown: using sustainable, rotational grazing or crop growing techniques.
- Wild or Foraged: foraged in the wild, in-season, and with conservation approval.
- Antibiotic-Free and Vaccine-Free: animals are not vaccinated or given antibiotics.
- Raw and Farm-Fresh: fats, eggs, and milk are sourced raw and the freshest we can get them!
Earth-Friendly
Our regenerative-farmed local animal ingredients are complimented with certified organic and fair-trade plant ingredients from eco-friendly farms around the world!
We use certified biodegradable, compostable, and recyclable packaging wherever possible to contain and ship our products. We try to avoid plastic as much as possible by offering plastic-free alternatives to containers and shipping materials. Unfortunately, some products are still only best distributed using plastic until another option becomes available. We’ve tried cardboard tubes for years before and we (and customers) were thoroughly unimpressed. However, we are always looking for better plastic-free options!
Ancient Body Care for the Modern World
We use the products we produce and practice what we preach. Our mission is to Feed Your Hair & Skin From The Outside-In®. This is best achieved with wholesome, local, organic, and non-toxic ingredients for a time-honored traditional body care. This is our ancestor’s best kept secret! All ancient cultures relied on naturally raised animal products for their health and well-being, including their beauty care. Our products take a synthetic corporate conglomerate known as the “beauty industry” back to its ancient roots of animal origin.
Better self-care starts with high-quality nourishment, so support regenerative local farmers by finding them with our Farmer Directory. The best place to start is at local farmer’s markets, go visit yours and make it a special tradition! Thank you for your support!
Our Humble Beginnings
by the founder, Mariah Campbell
In 2011, I began making body care formulations for myself, my friends, family, and even pets! But eventually more people outside of my circle wanted the products. I took the leap to work full-time and make it official with the registration of Perma-Earth LLC in 2016. For two years my husband and I put in long hours and non-stop weekends together. We sold our products online straight from our kitchen. We also brought body care products and homestead goods to local farmer’s markets and special events across Southern Indiana. We did this nearly every weekend for years, even bringing our baby with us! But we didn’t make it work until I started a YouTube channel in 2018 and partnered with an affiliate. This led to the first big growth spurt and team additions!
With expansion outside of the home needed, Brandon and his father built a Perma-Earth workshop. This 450 square foot space birthed the first location exclusively for Perma-Earth production and online sales.
In 2021, we moved Perma-Earth into a 1,600 sq ft retail location in Scottsburg, Indiana and we moved houses. We stayed at the retail location for 5 years and expanded to up to 7 employees at one time, while it lasted! In 2026, we had reached well past our peak due to economic pressures. We downsized enough to move the shop back home… well, to the new home! The home-based workshop is now an 800 sq ft space in our home’s basement, which is now under construction. We are only selling online at the moment with an official closing date of August 31st, 2026.
Employee Biographies
Until we close in August 2026, Perma-Earth has 2 employees: Mariah (owner and founder) and Ashley (maker and manager). We have put our hearts and souls into Perma-Earth since the beginning – nearly a decade ago! Our goal now is to help create the best bath and body micro-businesses for people and planet. Thank you for learning more about the people who care to make Perma-Earth possible!
Mariah Campbell
Owner & Founder
Mariah is the creative director, head customer service representative, shipping manager, production manager, product developer and formulator, researcher and tester, curator of local ingredients, website developer, graphic designer, photographer/videographer, marketer, social media manager, Human Resources and accounting oversight, budgeting, plus anything else the business needs. Mariah basically makes sure all things are running smoothly for Perma-Earth! She has her hands full, but strives to keep Perma-Earth aligned with the mission of “small and steady keeps it legendary.”
Mariah is married with 2 children and lives in the country. She and her husband like to cook with fresh, local ingredients. She enjoys her husband’s latest hunting/fishing harvests, and growing their own food whenever possible! They are a crafty and nature-obsessed family. Making and baking while going on camping adventures with loved ones between the busy-ness of life. Mariah loves to read, write, make art, listen to music, practice yoga, and take long walks in her off-time.
Read About Why I Started Perma∞Earth Bath and Body
I have always been drawn to the creative arts, environmental science, psychology, and philosophy, which led me to focus on the bigger picture and solve problems I see in the world. I partially grew up in the Florida Keys, where I loved kayaking and learning about the environmental protections needed for the unique wildlife that surrounded me. I also learned a lot about hard work and running a business from helping my father on his miniature horse farm in Lexington, Kentucky during the summers. After taking ethics courses at the University of South Florida from 2009-2011, I became very passionate about animal welfare and decided to follow the vegan/vegetarian lifestyle. However, I did not have any concrete reasons to attend college other than to “get a degree,” like many others in the Millennial generation. I changed my majors the first year, and the second year I went through a tough personal time in my life.
After taking a break from college in late 2011 to “find myself”, I worked at health food stores and a vegan restaurant. There I heard many different narratives about nutrition, naturopathy, herbalism, and supplementation. Around this time, I found a love for soapmaking after formulating a natural dog soap that “healed” my beloved pet from a stubborn skin issue. From that success, I dreamt of opening a retail shop and having a homestead. After years of meditating on my next step in life, I moved back to Indiana in 2014 and almost immediately met my future husband. I then graduated with an online certificate in Permaculture Landscape Design from Oregon State University.
Shortly after my move in 2014, I realized my health was declining quickly as a result of eating very strictly plant-based for over 3 years. I was forced to realize that the circle of life cannot be broken or changed by our will alone: my place on this Earth must rely somewhat upon animal products. I ended up moving a few more times between Kentucky and Indiana, taking much of my body product making supplies with me!
With the support of my newlywed husband, I founded Perma-Earth LLC in 2016 to feed people’s hair and skin from the outside-in with local and organic ingredients. As part of my initial commitment to people’s health, animal welfare, and the environment, I now find comfort in supporting local regenerative agriculture methods, reducing pollutive waste, and redirecting wealth distribution in a fairer way through this company.
In addition to the announcement of the closure of this business in August 2026, I hope that our recipes are purchased and properly used by those who are willing to keep the same integrity. This includes bringing quality, honesty, transparency, and sharing your uniquely passionate personality that so many other larger businesses sorely lack. I look forward to continue seeing this grassroots movement develop, and I take a humbled pride in knowing that I contributed in some small way to the awareness of the value in natural body products and supporting your small local businesses and farmers.
Ashley Campbell
Manager & Maker
Since 2018, Ashley has been an essential part in the success of Perma-Earth. With a passion for baking and a Bachelor’s degree in kinesiology, Ashley didn’t plan a career in bath products. However, it hasn’t been a far stretch from dreams of being a sous-chef to helping feed people’s hair and skin! Her innovative talents, passion for well-being, and mind for business has substantially contributed to the growth of Perma-Earth.
Ashley is responsible for safety checks to building maintenance, bookkeeping, product pricing, ordering supplies, shop organization and cleaning, production and shipping assistance, to odds and ends jobs. Ashley keeps Perma-Earth up and ready for anything! She keeps the workplace fun with her unique sense of wit and humor. Ashley’s dedicated work ethic has kept Perma-Earth moving!
Ashley loves crafting, sewing, meditation, and caring for her “fur babies” in her off-time. She always starts her morning with a cup of coffee to get her going with all the daily responsibilities.
Fun Fact
Ashley and Mariah were classmates in elementary school, and reconnected shortly after they both moved back to their hometown. They have been close friends since then!
Thank you for learning more about us. We hope to keep serving your bath and body needs for years to come!