About Us

Ancient Body Care Methods for the Modern Age

We trust in the gifts of God’s creations to formulate the most nourishing natural body care products. By curating wholesome ingredients from family farms across America, our customers take comfort in supporting community grassroots, regenerating our ecology, and strengthening our small economies for a better future. We base our handcrafted body care products with nutrient-dense, locally available, and traditional ingredients such as:

  • Pasture-Raised, Grass-Fed, Hand-Rendered, Organic Animal Fats
  • Raw, Farm-Fresh, Grass-Fed Milks
  • Raw, Farm-Fresh, Pasture-Raised, Free-Range Eggs
  • Raw Natural Local Honey
  • Raw Local Beeswax and Certified Organic USA Beeswax

You may learn more about our animal-based ingredients HERE and also check out our farmers HERE


Some of our regeneratively-farmed animal-based products are complimented with certified organic and fair-trade plant-based ingredients from eco-friendly farms around the world! You may learn more about our plant-based ingredients HERE

We use certified biodegradable, compostable, and recyclable packaging wherever possible to contain and ship our products. This is our attempt to avoid plastic as much as we can and offer plastic-free alternatives to all body care needs and shipping necessities. You may learn more about our eco-friendly commitments HERE


Our mission is to Feed Your Hair & Skin From The Outside-In™ with wholesome, local, organic, and non-toxic ingredients. We know that this is best achieved with handmade, ethically-harvested, animal-based methods for a more complete and time-honored traditional body care. This is our ancestor’s best kept secret! All ancient cultures relied on naturally-raised animal products for their health and well-being, including their beauty care. Our products take a synthesized, corporatized, mass-produced conglomerate now known as the “beauty industry” back to its ancient roots of animal origin.

We know that better self-care starts from feeding the body high-quality nourishment, and we want to encourage others to support regenerative local farmers with our Farmer Directory. The best place to start for most is their local farmer’s market, go visit yours and make it a special tradition!

As a Christian company, we acknowledge our human imperfections and the need to draw our strength from something more than ourselves. Even through our shortcomings, we strive to reflect an ethos which follows Jesus Christ’s only commandments: love God the Father above all else, and love others as yourself. As we reach more people with our mission, the Good News goes along inside each package and hopefully through our interactions with others as well.

We know that true well-being begins with aligning one’s self with the Spirit of life, the creator of all things.

“Beloved, I pray that all may go well with you and that you may be in good health, as it goes well with your soul.”
3 John 1:2

While being a Christian is not necessary to work with us or for us, we are adamant about being true to our roots and honoring The Great Provider, while also honoring others. We have been blessed as we walk closer to the Lord, and our natural response is that we want to help impart this blessing upon others as well – by pointing towards The Source of all goodness… By no means are we perfect, or pretend to be, and that’s exactly why God’s grace is all the sweeter.

To learn more about our 2023 Liberia Mission’s trip location and focus, please visit psalm823.org

We are currently taking donations for Mariah (owner) and Rachel (assistant manager) to go on a mission’s trip to an orphanage in Buchanan, Liberia, Africa in the summer of 2023 with their church group. We plan to strengthen the village’s self-sufficiency with regenerative farming techniques, and also teach them how to make their own body-care products to use and sell. All customers will see this option for donation during checkout until the necessary funds are raised. God bless our supporters! We will share the details of the trip with our newsletter subscribers after our return.

50% of these stickers go in our Africa missionary fund.

Our Story

Written by the founder, Mariah Campbell

Our now 7-10 employee company officially began in our rented trailer kitchen back in 2016. Before that, I had been developing my own body care formulations for myself and family/friends since 2011 in my garage. For 2 years, I and my husband Brandon worked long hours to bring our body care products and homestead goods to local farmer’s markets and special events. We moved into a 1,000 square foot brick home in 2017, in which the spare room and kitchen were converted into a workspace for Perma-Earth products. I began making YouTube videos in 2018 and partnered with an affiliate, which launched the first big growth spurt and team additions!

With the extra funds and growth, we were quickly running out of space, so Brandon and his father decided to build a Perma-Earth workshop into half of a converted pole-barn. This 450 square foot space birthed the first location exclusively for Perma-Earth production. At this time from 2018-2020 we had 2-4 employees. By the end of 2020, we knew that we needed more room for our organic, word-of-mouth growth.

In 2021, we signed a rental agreement to move Perma-Earth into its first retail location at 780 W Green St. Scottsburg, Indiana, and this is where we are still at today. Our 1,600 square foot workshop is divided equally into two sections: the back kitchen where we create the products, store ingredients, and have our team meetings, and the front shop where we stock, package, ship, and sell the inventory. We are still growing to our maximum capacity in this space and every month we seem to find new ways to rearrange things to make it more efficient!

The Dream Team

Employee Biographies

Mariah Campbell

Owner | Founder | CEO

From directing work flow and management, product development and formulation, product testing, customer service, ordering supplies, curating and collecting ingredients, website development, photography, social media management, design oversight, marketing, accounting overview, training new employees, HR oversight and development, budgeting, paying the bills and everything else the business needs – I basically make sure all things are running smoothly within Perma-Earth! I am slowly working toward letting things go and handing out more task delegations so I can focus more on ways to grow Perma-Earth that aligns with our mission and vision for future development.

My husband and I raise 2 young children while working full-time careers. We deeply enjoy being involved in our local church groups and appreciating what our good Father has given us, looking to Jesus along the way. We like to cook our food with my husband’s latest hunting and fishing harvests, and we strive to grow/store our own food whenever possible! We are a crafty, nature-obsessed family, making and baking all the things and going on hiking and camping adventures with our loved ones between the busy-ness of life.

Why Did I Start Perma-Earth Bath + Body?

Since my youth, I have enjoyed the creative arts, environmental science, psychology, and philosophy. I also learned a lot about hard work from helping my father on his horse farm during the summers. After using my scholarship and funding to take ethics courses at the University of South Florida from 2009-2011, I became very passionate about animal welfare and decided to follow the vegan/vegetarian lifestyle. However, I did not have any concrete reasons to attend college.

After taking a break from college in late 2011 to “find myself”, I worked at health food stores and a vegan restaurant, learning different narratives about nutrition, naturopathy, herbalism, and supplementation. Around this time, I found a love for soapmaking after developing my own natural dog shampoo soap that helped my beloved pet heal from a stubborn skin issue. From that success, I often day-dreamed about opening a retail shop and having a homestead. After meditating for almost a year and asking “the universe” for guidance on my next step in life, I finally tried a simple prayer to God. Soon upon hearing an answer from Him, I moved back to Indiana in 2014, met the love of my life, and gained an online certificate in permaculture landscape design from Oregon State University.

Shortly after my move in 2014, I realized my health was declining quickly as a result of eating strictly plant-based for over 3 years. Only then was I forced to realize that the circle of life cannot be broken or changed by our will alone: our place as humans who must rely somewhat upon animal products still remains. What could only be described as the help of God and my newly-wed husband, I founded Perma-Earth LLC in 2016 to feed people’s hair and skin from the outside-in with local and natural ingredients. As part of my initial commitment to animal welfare and the environment, I now find comfort in supporting local regenerative agriculture methods and helping reduce pollutive waste in developing this company.

Ashley Campbell

General Manager | COO

Since 2018, shortly after Mariah met her former elementary classmate at a small reunion, Ashley has been a major part in the growth of Perma-Earth. With a passion for baking and a Bachelor’s degree in kinesiology, she did not plan a career in beauty products. However, it hasn’t been too far of a stretch to take her dream of being a sous-chef to helping feed people’s hair and skin from the outside-in! Her innovative talents, passion for well-being, and mind for business are what makes Perma-Earth a better company today.

From team management and human resources, training new team members, overseeing production and work flow, accounting management, policy changes, product pricing and inventory, measuring and pouring ingredients, rendering fat, culturing and freezing raw buttermilk, organizing, filing, receiving, ordering supplies, shipping and packaging orders, to odds and ends jobs – she helps keep Perma-Earth robustly healthy and is a huge contributor to whatever the business needs!

Ashley is a skilled crafter and enjoys spending time with her “fur babies” and husband. She is a dedicated team leader and loyal friend who often thinks of others’ best interests first. She keeps the workplace laughing with her unique sense of humor. People are drawn to her witty personality like bees to honey. Ashley is a very hard worker and keeps everyone in-line and on-schedule, which we admit some days is like herding cats! She always starts her day with a cup of coffee to get her going with all the responsibilities.

Fun Fact

Ashley and Mariah were classmates in elementary school, and reconnected after they both moved back to their hometown. Although they share the same surname, they are not related!

Rachel Fitch

Assistant General Manager | Lead Maker

Mariah and Rachel met in their young adults church group in 2021 and became friends in Christ. Since joining the team in April 2022, Rachel has astounded us with how quickly she took on her role as lead product maker, inventory manager, and assistant developer – it’s like she was made for this! She has become a master-level soap-maker and has headed the production kitchen in making, testing, and restocking schedule.

From remaking and refining products, to product development, training assistants, product testing, stocking ingredients and making supplies, managing inventory, assisting with social media presence, leading production, organizing production records, managing safety data and training with OSHA compliance, cleaning the work area, rendering fats, and preparation necessities – she has assumed many responsibilities in a short amount of time like it was a piece of cake.

Speaking of desserts, Rachel is an avid homemaker, baker, and canner with a special love for creating comfort foods, especially for others to indulge in. She often thinks of others needs and does her best to help where she is able. She is a fierce mother to five children and a mechanic by trade, but you might find a quick way to her heart by taking some fresh donuts to work (we are all with her on that one). Rachel has a passion for gardening and self-sufficiency, bringing her interest of natural remedies to the kitchen, where she shines!

Jacqueline Koch

Shipping Manager | Customer Service Assistant | Production Assistant

Jackie and Rachel have a long history of friendship since childhood, so when Rachel shared that we were hiring, Jackie was excited to see how she could help! Jackie joined our team in September 2022 with an open mind and willingness to adapt in any role needed. Her positive attitude and servant’s heart lightens up the work atmosphere and the work load.

She cheerfully gets involved in many departments: fulfilling shipping orders, customer service, inventory checking, training assistants, cutting/stamping soaps, and wrapping/labeling/pricing products all in addition to cleaning and assisting kitchen production! Not only these, but she also helps with typing recipe updates and product updates on the computer. She has a passion for success and doing her best!

Mrs. Koch is a multi-talented mother of 4 and wife to her best friend. We are so grateful she is an integral part of the Perma-Earth team!

Jennifer Hawkins

Shipping and Production Assistant | Housekeeper

Jennifer and Mariah met through their children’s church ministry in 2021 and she joined the Perma-Earth team in April 2023. With a background in shipping management and a degree in education, she is quickly becoming a great asset to our team!

Jennifer is married to her high school sweetheart and a mother to two boys. A person who cares deeply for others, she loves volunteering at church and in the community. She enjoys being in the kitchen with her family baking, cooking, and making memories! In her free time, she likes crafting, gardening, processing veggies, hiking, and walking their Aussie dog.

Jennifer contributes part-time as a shipping assistant, production assistant, housekeeper, and helps with some secretarial work as well!

Faye (Virginia) Armstrong

Shipping and Production Assistant | Housekeeper

Mrs. Faye is Ashley’s mother and has been helping Perma-Earth on-and-off since Ashley joined the team in 2018. Officially being hired as an assistant and housekeeper in 2021, she is simply a joy to work with and shines her light wherever she goes!

Faye loves to spoil her co-workers with special homemade treats and always brings a bright and cheerful disposition to the work atmosphere. Mrs. Faye is a hard-worker and excellent at her detail-oriented jobs as part-time shipping assistant, production assistant, and housekeeping.

With a background in factory management, she has also assisted in developing Human Resources policies alongside Mariah and Ashley.

Sabra Reffett

Assistant Designer

Mariah’s and Sabra’s husbands have been best friends since childhood – Mariah was even a bridesmaid in her wedding! Sabra is a stay-at-home mom as family is #1 priority in her heart, also taking pride in a job well-done when she commits to a work project. She has been with us since February 2022 and is the part-time remote design assistant here at Perma-Earth. Her creative talents and eye for detail are great assets to the team for speeding production times and improving the visual appeal of Perma-Earth products.

Sabra loves animals and enjoys spending time with her husband, four children, a horse named Big Red, and a farm full of other animals while tending to her homestead. A young woman of many talents, she has the perseverance to tackle big creative projects between doing extra-curriculums, all while running a full house!

Thank you for taking the time to get to know us and why we do what we do. We hope to keep serving your bath and body needs for years to come!