The Story of PERMA∞EARTH
PERMA∞EARTH LLC was officially founded in 2016 by Mrs. Mariah Campbell, a self-taught herbalist and soap maker since 2011. She and her husband Brandon have been small-farm homesteaders since 2016 with a flock of chickens, a few honeybee hives, and of course a variety of perennials and annuals like herbs, vegetables, fruit and more being added each year. Mariah enjoys utilizing her knowledge as a certified permaculture landscape designer, previous work experience in natural health, and fond memories of farming since childhood.
Our mission is to offer more local and natural alternatives to the mass-produced and globally-outsourced industrial products. What was once a plant-based company has turned into an animal-based company, which reflects the founder’s personal discovery of the value and sustainability of traditional farming.
Animal Products for Health and Ecology
After 3 years of strict veganism (2011-2014), Mariah started to suffer from recurring health issues. Experimenting with raw vegan, cooked vegan, fruitarian, soaking legumes and grains, and multiple supplementations, nothing relieved the many developing symptoms. Subtle problems started to accumulate like loss of energy, brain fog, chronic adult acne, indigestion, weakness, coldness, cold/flu symptoms, plus some mild depression and anxiety.
As she neared the underweight Body Mass Index, she began to finally question her vegan diet. Despite years of research into the supposed health benefits of a plant-based, she accepted the encouragement of friends and family to eat animal products again starting with eggs and fish… Then a “dreadful” thing happened! The health problems that had been plaguing her for many months disappeared practically overnight with no other explanation. Although thankful she did not let the malnourishment continue, Mariah still struggled with guilt and cognitive dissonance for quite some time. It becomes confusing when a few people seem to do okay on a long-term vegan diet, but she was forced to accept the opposite effect in herself. As the modern plant-based diet grows in popularity, so do the ex-vegan stories… There has been recent mounting evidence to suggest that most people fail to retain their health on a long-term vegan diet.
From deducing the symptoms, it is quite possible that Mariah’s body was unable to create or supplement certain nutrients on a vegan diet. This could have included long-lasting energy from animal fats like omega-3 (DHA), brain fats and hormones (cholesterol and vitamin D3), proper amounts of certain proteins (∫-lysine, ∫-carnitine, ∫-carnosine) for cellular energy and metabolic function, essential vitamins (Retinol-A, B-12, K2) and essential minerals (heme iron, zinc, and magnesium). These nutrients and multiple others are either not as biologically available in a vegan diet or are simply lacking in proper amounts or worse since monoculture farming soils often become depleted of trace minerals after a few decades. More important are the biological and anthropological facts that animal sources are far more dense and usable in these key nutrients that humanity has been ingesting since we called ourselves human. The rise of modern diseases like heart disease and diabetes correlate heavily with highly processed foods, vegetable oils and factory farmed meats. We must remember that before this, traditional human societies relied a lot on animal products which were traditionally farmed or hunted to maintain health and stamina well into old age. Then we must consider the potential issues of over-ingesting sugars and carbohydrates, counter-nutrients like oxalates, lectins, or phytic acids and attempting to fill up on fibers and starches instead of fats and proteins.
“As an early ex-vegan, instead of being happy for myself I became distraught with the thought that I was hurting the environment and animals with my body’s ‘special nutritional needs’ which regrettably included animal products.” – Mariah
However, vegan propaganda seems to ignore the fact that “plant-based” monocultures are actually a chemical-based and machine-based agriculture, which also painfully kills a lot of animals–much more than traditional animal farming. For organic farming solutions, animal waste products such as manure/urine, blood and bones are often used to fertilize the soil for effects unlike anything one can get from a plant-based compost. Pest control can also become an issue if no animals are used for hunting, protecting and deterring on top of weaker plants which in turn are more susceptible to pests. More traditional farming includes animals instead of human labor, chemicals or heavy machinery to till, fertilize and prepare the soil for planting. This can also be called “rotational farming”, “rotational grazing” or “regenerative farming”.
Some vegan sources claim that it is not about health or the environment, but minimizing animal suffering. If this is true, then one would need to purchase all of their food from “veganic” farms that are few and far between. This is because veganic farming is not self-sustainable: it takes an extraordinary amount of human labor and outside input for overly-priced, nutrient-lacking food. This is another reminder that the oldest cultures in the world utilized some form of animal foods and labor to proliferate. On top of the extra labor, time, and resources, the majority of long-term vegans will still always need industrial synthetic supplements to survive and function, especially in certain biomes.
Perennial plants and animals need each other to be at their optimal peak and we should be encouraging this instead of separating them in our modernized industrial agricultures.
We know the way our modern society consumes and produces as a whole is not sustainable and this will become more apparent the longer we do nothing to change it. Exponentially priceless is our ancestors’ knowledge about living off of the land. They relied only on herding, hunting, gathering, planting food forests and growing small annual gardens with the help of animals and inspiration of natural ecosystems.
Body and Beauty Benefits
Mariah took these revelations and applied them to her bath and body products using local and organic ingredients. She knew that topical application of animal and plant products had a long history so she experimented to see if this new combination had any benefits. However, she had no idea how much of a difference this would make in her life and in the lives of her customers.
“Your lotion bars have saved my skin and your shampoo bars have given new life to my hair!” Is something we hear quite often ever since introducing animal ingredients.
Since the switch to local, raw grassfed buttermilk instead of water or plant milks, plus pasture-raised lard or tallow instead of exotic palm oil, Perma-Earth customers have seen tremendous benefits that never happened before with the organic plant-based products: new hair growth**, skin and scalp healing from eczema and psoriasis**, dandruff control**, hair and skin boosts like softness, suppleness, and manageability**, elimination of dry skin and nails** and more. Check out our testimonials page for a look at real customer reviews. If you have experienced these things because of using our products and want to share your story, please contact us to be featured privately or publicly.
We enjoy helping local farmers while also giving our customers the very best products in quality and craftsmanship. We know that supporting local farms and businesses sustains us and our communities in the long-run.
Have any more questions? Contact us here.
**Statements not approved by the FDA. Not intended to cure, prevent or treat disease.
Mariah Campbell – Owner and Founder
The gal who started it all (read above). Mother and nature-lover. Hobbies and interests include natural living, gardening, farming, arts and crafts. Never stops learning.
Ashley Armstrong – Manager and Assistant
Helps us stay organized, focused and updated in everything from development to production. Hobbies and interests include physical health and recovery, arts and crafts. Especially enjoys making, sewing and baking. Keepin’ it real.
Cassidy Miller – Assistant
Helps serve our customers from shipping to production. Hobbies and interests include arts and crafts, sustainability, and natural living. Wildly creative solutions.
Brandon Campbell – Farmer and Handyman
Dad, hunter and fisherman. Hobbies and interests include gardening, animal care and beekeeping at the homestead. Brandon and his father constructed our workshop. Helps the “boss lady”.