For Thinning Hair Types
Experience true food for your hair and skin with real, nutrient-dense, traditionally handcrafted soap made with old-fashioned ingredients. Our artisanal shampoo soaps are handmade with carefully curated local, grass-fed, pasture-raised, and organic ingredients – proudly sourced from small family farms and homegrown here in the USA. What we can’t source locally, we seek the highest quality: certified organic, minimally processed, and fair-trade ingredients to feed your hair and skin from the outside-in. No detergents or surfactants are used in any of our shampoos.
When washing properly, our basic unscented formula is suitable for all hair types used as-needed with an optional conditioner. Some scents and additional ingredients on top of our basic formula may alter results for each individual.
Top 3 Tips for Beginners:
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Please keep in mind that scent information in this product’s scent tab is based on majority feedback.
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Beginners, we recommend trying our unscented shampoo soaps first for the freshest, cleanest, and most simple start. Beginners will also want to educate themselves on the possibility of a short detox period and the correct washing technique.
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Our All-In-One Shampoo – Body – Shaving soap bars are also suitable for regular body washing, face washing (facial soap directions here), and shaving (shaving directions here). Our ingredients are LOW on the comedogenic scale – so your pores are nourished and cleansed, but never clogged.
Ingredient Details (read full ingredients list in this product’s ingredients tab)
Coffee
Brewed in-house, our 3X concentrated certified organic and fair-trade filtered coffee gives this shampoo an extra-special caffeine boost, stimulating blood circulation to the scalp and encouraging faster hair growth.
Lard
Pasture-Raised, Pure, Hand-Rendered USA Lard feeds your hair and skin extra-nourishing balanced fatty acids and the world’s highest Vitamin D3 content, second only to cod liver oil. Lard has been used in haircare since medieval times for hair growth and hair health management. Our lard is carefully hand-rendered to keep its precious rare nutrients in-tact.
Lard is the 2nd fat in the world that is highest in Vitamin D3, second only to cod liver oil! Vitamin D3 is the most bioavailable form of Vitamin D. Vitamin D delivers a myriad of health benefits, including supporting healthy, long hair. As it turns out, Vitamin D3 is involved in various signaling pathways in the hair follicle and has a direct (and critical) role in the hair growth (aka anagen) phase. Topical application of vitamin D3 has been shown to render protection against damage caused to the skin by UV light. Vitamin D reduces cell death, promotes cell survival, and reduces redness and inflammation.
Since pasture-raised lard is lighter and softer in texture, slightly higher in unsaturated fatty acids, and higher in certain nutrients like Vitamin D3 – it makes a perfect fat base in our shampoo soaps, conditioners, and hair oils.
Pasture-Raised, properly fed lard is low on the comedogenic scale: it will not clog pores nor cause inflammation, in fact it may help with those issues. Since it is slightly higher in unsaturated fatty acids, it provides a more bubbly lather and a squeakier clean.
Our Lard is:
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Slowly and carefully hand-rendered in our facility from the farm-fresh raw source
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NEVER bleached or ultra-processed for a “white look”
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Pasture-Raised from LOCAL and USA small family farms
Learn more about the nutrient content differences of lardVStallow in our article here
Buttermilk
Local, Raw, Farm-Fresh, Grass-fed, Hand-Cultured Buttermilk to feed your hair the perfect food – high in essential vitamins, minerals, proteins, and fatty acids. Full-fat Jersey cow buttermilk is higher than goat milk in lactic acid and has the same moisturization content. The famously beautiful Egyptian Queen Cleopatra was a wise proponent, bathing in fresh buttermilk daily.
Buttermilk is high in multiple different proteins, vitamins, and minerals. Farm-fresh, raw buttermilk can have dozens of naturally occurring probiotics along with alpha-hydroxy acids like lactic acid, which promote cell renewal and rejuvenation of beauty factors such as brightness, tone, and complexion maintenance. Milk is considered a “complete protein” and “near-perfect food” meaning it contains all nine of the essential amino acids necessary for your body to function at an optimal level, plus all the essential Omega 3, 6, & 9 fatty acids in balanced proportions in addition to most of the vitamins and minerals your body needs. And buttermilk is even better! If raw milk can grow a baby calf into a cow within a few months, think of what it does to your hair!
Our Buttermilk is:
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Slowly and carefully hand-cultured from the farm-fresh raw source
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When the farm-fresh raw buttermilk arrives in our facility, it is frozen and used first-in, first-out to ensure the best nutrient content
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Grass-Fed and Pasture-Raised from LOCAL small family farms
Learn more about the extensive nutritional profile of FarmFreshButtermilk here
Babassu Oil
Certified Organic Babassu Oil provides an extra foamy lather to build mounds of thick bubbles. This makes cleansing your hair an easier task without using pore-clogging palm or coconut oils. Babassu oil also helps maintain the hardness of your shampoo soap while in use and makes the bar last as long as possible in wet environments.
Olive Oil
Certified Organic, Cold-Pressed, Extra-Virgin Olive Oil has been used for thousands of years to make the best soaps in the world and is one of the major components of our shampoo bars. Olive oil provides a rich, smooth, silky shine to hair shafts while also retaining a mild, gentle cleanse. Olive oil is unique in that it’s very moisturizing, but not heavy.
Castor Oil
Certified Organic, Hexane-Free Castor Oil has been used for centuries to help heal damaged skin while also restoring new hair growth.* Also known as the “Palm of Christ”, its many priceless uses have yet to be overshadowed by any other known oil. Castor oil also helps to provide a thick, robust, and stable lather, while additionally strengthening the hair shafts and reducing split ends.
Jojoba Oil
Certified Organic Golden Jojoba Oil is actually a type of liquid plant wax that is claimed to be very similar to our skin’s sebum, providing a light moisturization without clogging pores. Jojoba oil has been very useful for haircare professionals, lending extra shine, strength, and manageability to hair health.
Abyssinian Oil
Abyssinian Oil is very similar to Argan oil but shown to be better in some ways. From multiple scientific studies, Abyssinian oil has been shown to provide superior protection against hair breakage and heat damage in professional salon settings. Shine and manageability are also markedly improved when incorporating Abyssinian oil into one’s haircare routine.
Kaolin Clay
Kaolin Clay helps detox your hair from the daily grime and air pollution from modern day living while also soothing and nourishing the scalp with trace minerals. This natural earthen clay assists with dandruff and encourages hair growth as well. For shaving, it lends an extra silky-smooth experience, but if a nick does occur – it helps stop and repair bleeding quickly. Just lather our soap on the area you need to shave and shave as you would normally (full shaving directions here).
Essential Oils
Pure and therapeutic-grade Essential Oils are included for a more natural scent and some therapeutic benefits. Please keep in mind that not including fragrances will reduce the scent hold, decreasing the linger time and strength compared to what many are used to with store-bought products. Learn more about our essential oils we use HERE and read about this product’s scent and scent strength in the product’s scent tab.
Don’t settle for anything less than the absolute best for your hair and skin
yazoozal –
I have tried many Perma-Earth bars and this one is good but not my favorite. There is nothing inherently wrong with it but nothing that special about it either. It has a very mild scent so don’t let the coffee infusion deter you if you are not a fan of coffee. If you do like coffee, then you will most certainty enjoy! The smell is really nice and lathers well-enough. I don’t feel its as quick or easy to lather as some of the other bars but it is by no means hard to lather. I do wish the scent was a little stronger because I can smell the scent on the bar but not after washing my hair. My husband can’t smell it either. Again, not a problem but I just love fresh smelling hair! This bar is great for the benefits it has to help stimulate hair growth. Its a lot harder to measure that when using it, but hopefully that is helping! I do find that my hair is smooth but that may also be due to the conditioner.
maryleeb41 –
This soap is veryy mild but has a great smell. My bar did not get as soapy as some of my other soaps but it still washes just as well. I typically don’t use this for my hair but my husband does and he loves it. It is very moisturizing just like all PE soaps. The smell is exactly that of a toasty cup of coffee. If you are a coffee lover I think you would love this soap. I have also tried the coffee scrub soap and it has a very similar smell just with the grit, which is very exfoliating.
jjoeyjjamesjjohnson –
I have used the unscented shampoo bar before this and it worked great. This coffee shampoo bar works just as great! It has a subtle coffee scent that I LOVE. Great for coffee lovers and great for natural shampoo lovers.
Shannon Van Parys –
The scent is subtle but still very nice, lathers beautifully! For me personally I prefer more of the floral and essential oil scents, but if you love that smell of a fresh cup of coffee in the morning- this bar is right up your alley!
allenwewd –
This is a perfect complement to their Coffee & Cream Whipped Tallow!! I am currently using this bar on my temperamental curls (was using their Cashmere & Cacao bar – but they were sold out :/) and it works incredibly well! My curls are still full and happy!! I do use a little bit of their unscented conditioner bar when using this bar because it doesn’t have Keratin in it, like the Cashmere & Cacao bar, but it is not always necessary. Love this stuff!
hellonikki –
Lathered great in my long, wavy, hair and made it feel clean and a tad thicker. The scent is more of a musk and masculine coffee scent vs a sweet coffee drink. @the.fierce.gardenia IG
ad314 –
Just used the last of this shampoo bar tonight. Could never get rid of that waxy feeling after rinsing it out. I read the Instructions page & watched the Youtube tutorial several times. So it wasn’t a technique issue. We do have hard water but it’s not as bad here as it is elsewhere. You’ve commented before on Instagram that it may take “several” washes. Well I got through the whole bar in a month with frequent washing and was always left with that terrible waxy/sticky feeling. The only way to get rid of it was by massaging the conditioner bar ALL over may hair to wash the shampoo out.
Perma-Earth –
Hi there! We are happy to help you troubleshoot at anytime if you are experiencing issues with our products, just reach out and we can help you pinpoint what could be the cause of your struggles using the shampoo bars 😀 Were you getting a thick fluffy lather? Did you try applying more soap to your hair for a better lather? If a good lather is not achieved then it will not rinse out. It is usually a technique issue and we would be glad to help you sort it out over phone, text, social media messaging or email, it’s very easy and quick to reach us – we wish you would have contacted us after several washes so that we could help!
MariahJadeC –
Hi there! We would be more than happy to help you troubleshoot your washing technique so you can get fantastic results, as none of our shampoos should ever leave a waxy feeling, that is definitely soap residue left over from not lathering enough! Please contact us for one-to-one help with one of our experts who help beginners overcome this common confusion all the time, as detergents provide an easy lather while real soap needs more effort to get a good lather! We want you to have the healthiest hair possible, and we know that detergents are not the way to go, so please reach out to us 🙂
DEVON JACKSON –
This is my favorite scent so far!
Mariya Veldhuis –
Using this shampoo bar has brought so much life back into my hair my curls are thicker and Fuller without any kind of frizz. Also I have actually noticed new hair growth since using these natural bars as well. I fully recommend using the shampoo shave bars
Jennifer Del Rosario –
I dont drink coffee but I love the smell of this product for me I can smell the coffee. It lathers great! I have fine hair and sensitive skin I feel this product helps alot and leaves me feeling confident compared to other options out there. I’m someone who is drawn to using products that use natural ingredients and minimal. For people similar to me I highly recommend giving this product a try!
Stephanie Ryder –
Doesn’t have the type of coffee smell I expected, but still very pleasant, I have very fine hair and like that this leaves it feeling thicker and stronger.
rebecca adelson –
I purchased this bar several months ago and wanted to use it for some time before reviewing it. Adjusting to a natural shampoo is always a process, so i wanted to give it time. I really liked this bar – the smell was great (pretty mild tho) and i just love how clean but not dry my hair feels when using this bar. I highly recommend pairing any of the shampoo bars with the conditioner and just think you cant go wrong with any of the options!!
jessica.elaine0125 –
This bar leaves your hair feeling amazing. I’ve been using it for a couple months now and I’m amazed at the amount of volume I get. I have fine, thin hair so volume has always been a struggle. Only reason I didn’t give it 5 stars is that it really doesn’t smell like coffee
Jennifer Connor –
I buy this bar for my husband, actually bought the last 2 in stock, in July. He loves it and he smells so good. Much better than something mass produced. I am happy to support a product that is good for all eco systems involved.
Jenny Connor
primeval.alchemist –
Review for Coffee & Cacao : Shampoo – Body – Shaving
★ ★ ★ ★ ★
Rave Meyer –
I am in love with this shampoo bar! I originally tried this bar in March and have been using it (along with a few others) ever since. I love coffee anyway, so this was a no-brainer for me. Paired with the Java Woods conditioner, my hair is healthy for the first time in years. Less frizz, better strand strength and my favorite perk using Permaearth shampoo and conditioner bars? My hair is growing back! I have a high forehead with a large widow’s peak. After using Permaearth for 4 months, I now have baby hairs coming in and I no longer resemble Eddie Munster!
Thank you, Permaearth.
Paige Silva –
As a coffee addict— I was really excited for this bar! I agree with another review that said it smells a bit for like pine than coffee. However, I’m about halfway through the bar now and I can definitely pick up the subtle coffee smell! Cute bar, lathers great, but it’s not an overpowering scent which may or may not be your style. I would definitely buy it again.
FELICIA HOLTKAMP –
Like other reviewers said, I didn’t think it smelled like coffee and cocoa but it worked just fine! I love trying all these amazing shampoo bars!
Tylin Yardas –
i love this one as much as any other. Very cute with its swirls and coffee bean, but i just dont think it smells like coffee and cocoa. I usually get a piney smell from mine. Idk. Still very good for cleaning all my work dirt off me lol.
Tylin Yardas.
Alanna G. –
This shampoo bar lasted me a long time. I didn’t really smell much of a cacao scent, but definitely smelled a little bit of coffee. I think this scent works well for men or women, it’s not super strong, but still smells rich. I think the coffee “beans” on the top is such a cute touch too!
Olivia Bedford –
Amazing shampoo bar! I’ve washed my hair with it twice so far and I love the way it leaves my hair after washing–thick and feeling nourished. Plant-based shampoos I’ve used in the past would leave my hair a matted, tangled mess, and completely stripped of all the oils. My scalp was also getting little sores here and there from being constantly dried out by the shampoos I was using.
Not so with this baby! My hair has a healthy sheen and was easy to run a brush through after I washed it, even without a conditioner. Big change from the rats nests I got from other, plant-based shampoo bars! I also swear my hair looks a shade or two darker.
I was so scared to switch to different hair care brands because I was worried about toxicity levels, even though everything I was trying just was not working. I’m so glad I found Perma-Earth! My only complaint so far is the scent of this shampoo bar. It smells neither like coffee nor cacao, lol. Other than that, it’s fantastic!
Monica Nilles –
Review for Coffee & Cacao : Shampoo – Body – Shaving
★ ★ ★ ★ ★