For Thinning and Damaged Hair Types
Experience true food for your hair and skin with real, nutrient-dense, traditionally handcrafted soap made with old-fashioned ingredients. Our artisanal shampoo soaps are handmade with carefully curated local, grass-fed, pasture-raised, and organic ingredients – proudly sourced from small family farms and homegrown here in the USA. What we can’t source locally, we seek the highest quality: certified organic, minimally processed, and fair-trade ingredients to feed your hair and skin from the outside-in. No detergents or surfactants are used in any of our shampoos.
When washing properly, our basic unscented formula is suitable for all hair types used as-needed with an optional conditioner. Some scents and additional ingredients on top of our basic formula may alter results for each individual.
Top 3 Tips for Beginners:
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Please keep in mind that scent information in this product’s scent tab is based on majority feedback.
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Beginners, we recommend trying our unscented shampoo soaps first for the freshest, cleanest, and most simple start. Beginners will also want to educate themselves on the possibility of a short detox period and the correct washing technique.
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Our All-In-One Shampoo – Body – Shaving soap bars are also suitable for regular body washing, face washing (facial soap directions here), and shaving (shaving directions here). Our ingredients are LOW on the comedogenic scale – so your pores are nourished and cleansed, but never clogged.
Ingredient Details (read full ingredients list in this product’s ingredients tab)
Green Tea & Matcha Powder
Certified Organic green tea and matcha powder gives this shampoo extra anti-oxidants plus a small boost of natural caffeine to encourage scalp circulation and hair growth. Green tea is made from fresh, dried tea leaves, which results in a higher concentration of antioxidants, such as epigallocatechin gallate (EGCG). EGCG has many health benefits, which includes reducing hair loss.* According to recent scientific studies, It appears that EGCG decreases hormone-induced hair loss by prolonging the androgen phase of hair growth and slowing the telogen phase, which leads to the shedding of hair.*
Aloe Vera Juice & Powder
Certified Organic Aloe Vera Juice and Powder has many active ingredients and minerals to strengthen hair, its amino acids, vitamins, and minerals can contribute to healthy hair follicles.* Aloe Vera has enzymes that help break down fatty acids to cleanse your hair and scalp, assisting with improving dandruff and itchiness.* Aloe Vera contains a special chemical compound called “aloenin” that may improve hair and scalp health while decreasing breakage.*owder
Certified Organic Aloe Vera Juice has many active ingredients and minerals to strengthen hair, its amino acids, vitamins, and minerals can contribute to healthy hair follicles.* Aloe Vera has enzymes that help break down fatty acids to cleanse your hair and scalp, assisting with improving dandruff and itchiness.* Aloe Vera contains a special chemical compound called “aloenin” that may improve hair and scalp health while decreasing breakage.*
Lard
Pasture-Raised, Pure, Hand-Rendered USA Lard feeds your hair and skin extra-nourishing balanced fatty acids and the world’s highest Vitamin D3 content, second only to cod liver oil. Lard has been used in haircare since medieval times for hair growth and hair health management. Our lard is carefully hand-rendered to keep its precious rare nutrients in-tact.
Lard is the 2nd fat in the world that is highest in Vitamin D3, second only to cod liver oil! Vitamin D3 is the most bioavailable form of Vitamin D. Vitamin D delivers a myriad of health benefits, including supporting healthy, long hair. As it turns out, Vitamin D3 is involved in various signaling pathways in the hair follicle and has a direct (and critical) role in the hair growth (aka anagen) phase. Topical application of vitamin D3 has been shown to render protection against damage caused to the skin by UV light. Vitamin D reduces cell death, promotes cell survival, and reduces redness and inflammation.
Since pasture-raised lard is lighter and softer in texture, slightly higher in unsaturated fatty acids, and higher in certain nutrients like Vitamin D3 – it makes a perfect fat base in our shampoo soaps, conditioners, and hair oils.
Pasture-Raised, properly fed lard is low on the comedogenic scale: it will not clog pores nor cause inflammation, in fact it may help with those issues. Since it is slightly higher in unsaturated fatty acids, it provides a more bubbly lather and a squeakier clean.
Our Lard is:
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Slowly and carefully hand-rendered in our facility from the farm-fresh raw source
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NEVER bleached or ultra-processed for a “white look”
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Pasture-Raised from LOCAL and USA small family farms
Learn more about the nutrient content differences of lardVStallow in our article here
Buttermilk
Local, Raw, Farm-Fresh, Grass-fed, Hand-Cultured Buttermilk to feed your hair the perfect food – high in essential vitamins, minerals, proteins, and fatty acids. Full-fat Jersey cow buttermilk is higher than goat milk in lactic acid and has the same moisturization content. The famously beautiful Egyptian Queen Cleopatra was a wise proponent, bathing in fresh buttermilk daily.
Buttermilk is high in multiple different proteins, vitamins, and minerals. Farm-fresh, raw buttermilk can have dozens of naturally occurring probiotics along with alpha-hydroxy acids like lactic acid, which promote cell renewal and rejuvenation of beauty factors such as brightness, tone, and complexion maintenance. Milk is considered a “complete protein” and “near-perfect food” meaning it contains all nine of the essential amino acids necessary for your body to function at an optimal level, plus all the essential Omega 3, 6, & 9 fatty acids in balanced proportions in addition to most of the vitamins and minerals your body needs. And buttermilk is even better! If raw milk can grow a baby calf into a cow within a few months, think of what it does to your hair!
Our Buttermilk is:
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Slowly and carefully hand-cultured from the farm-fresh raw source
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When the farm-fresh raw buttermilk arrives in our facility, it is frozen and used first-in, first-out to ensure the best nutrient content
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Grass-Fed and Pasture-Raised from LOCAL small family farms
Learn more about the extensive nutritional profile of FarmFreshButtermilk here
Babassu Oil
Certified Organic Babassu Oil provides an extra foamy lather to build mounds of thick bubbles. This makes cleansing your hair an easier task without using pore-clogging palm or coconut oils. Babassu oil also helps maintain the hardness of your shampoo soap while in use and makes the bar last as long as possible in wet environments.
Olive Oil
Certified Organic, Cold-Pressed, Extra-Virgin Olive Oil has been used for thousands of years to make the best soaps in the world and is one of the major components of our shampoo bars. Olive oil provides a rich, smooth, silky shine to hair shafts while also retaining a mild, gentle cleanse. Olive oil is unique in that it’s very moisturizing, but not heavy.
Castor Oil
Certified Organic, Hexane-Free Castor Oil has been used for centuries to help heal damaged skin while also restoring new hair growth.* Also known as the “Palm of Christ”, its many priceless uses have yet to be overshadowed by any other known oil. Castor oil also helps to provide a thick, robust, and stable lather, while additionally strengthening the hair shafts and reducing split ends.
Jojoba Oil
Certified Organic Golden Jojoba Oil is actually a type of liquid plant wax that is claimed to be very similar to our skin’s sebum, providing a light moisturization without clogging pores. Jojoba oil has been very useful for haircare professionals, lending extra shine, strength, and manageability to hair health.
Abyssinian Oil
Abyssinian Oil is very similar to Argan oil but shown to be better in some ways. From multiple scientific studies, Abyssinian oil has been shown to provide superior protection against hair breakage and heat damage in professional salon settings. Shine and manageability are also markedly improved when incorporating Abyssinian oil into one’s haircare routine.
Kaolin Clay
Kaolin Clay helps detox your hair from the daily grime and air pollution from modern day living while also soothing and nourishing the scalp with trace minerals. This natural earthen clay assists with dandruff and encourages hair growth as well. For shaving, it lends an extra silky-smooth experience, but if a nick does occur – it helps stop and repair bleeding quickly. Just lather our soap on the area you need to shave and shave as you would normally (full shaving directions here).
Mica Mineral Pigments
A very small amount of Cosmetic-Grade Mica Mineral Pigments helps each soap look unique and attractive in their own special color for a fun experience! This also lessens confusion between other soaps during use. Will not clog pores, or stain surfaces. This is the same main ingredient in natural cosmetic make-ups.
Fragrance Oils
Phthalate-Free and Paraben-Free Fragrance Oils are included for a familiar and comforting scent. Did you know that most body care shoppers make their purchase decisions based solely on scent satisfaction? The olfactory system is directly related to emotions and memories, which is why scents are such an important factor for many. Please keep in mind that not including phthalates and parabens will reduce the scent hold, decreasing the linger time and strength compared to what many are used to with store-bought products. Learn more about our safer fragrance oils HERE and read about this product’s scent and scent strength in the product’s scent tab.
Don’t settle for anything less than the absolute best for your hair and skin









Bailey Agattas –
I think this is my new favorite bar! It feels like it hydrates and moisturizes my hair more than other bars, leaving it feeling more smooth and less tangled, but also not weighed down. It smells very nice, natural and light. Excited to try the matching conditioner with it.
MariahJadeC –
Hi Bailey. What is your hair type? You can use our Haircare Guide to help narrow down shampoo options more catered to your wants or needs. https://perma-earth.com/haircare-guide/ You could also try the Aloe Vera and Blue Agave or the Herb & Hemp Shampoo Bars as well if you are wanting other shampoo bars in your rotation that are similar.
kayteelizabthx –
The scent and healing properties of green tea and aloe vera have done wonders on repairing my previously damaged hair. This pairs greatly with the conditioner bar
whatsinbooks –
This shampoo leaves my hair nice and clean. The scent is ok – it is nice and light, kind of a spa like scent. It isn’t my favorite one I have tried so far, but it’s not bad by any means! It lathers nicely and leaves my hair clean, so I am happy with it. I will probably try some other scents from Perma Earth before I order this one again though. I would probably recommend this one to someone who likes light, spa scents as opposed to something more floral or fruity.
Melissa Babiak –
Not only does this bar have a lovely spa-like green tea scent, but it’s visually stunning as well. At first glance, the matcha color of it doesn’t have a WOW factor but as soon as it’s wet, it lights up with these beautiful sparkly flecks. I absolutely love this one and will buy it again
Briahna Mounteer –
I have an “itchy scalp” (per my dermatologist) that leads to dandruff. Although diet and sleep and stress all play a role in how bad it is, certain shampoos from Perma-Earth seem to help keep it under control (assuming I wash every day). I’ve tried a bunch of different shampoos over the past couple of years from Perma-Earth to see what works for me. This one continues to be my absolute favorite! It seems to adequately nourish my scalp and keep my itchiness (and thus my dandruff) easily under control. Can’t recommend this one enough!
Rachelfitch –
I’ve been using this shampoo bar for the last month daily. And I am in love! The scent is perfect. It’s so relaxing after a long day. I love how this shampoo bar is a softer bar and how squeaky clean and fresh it leaves my hair feeling. My hair feels so hydrated and I will definitely be keeping this in my rotation of daily shampoo bars.
lovethyalpaca –
This shampoo bar smelled a little more manly than unisex to me… but not so manly I didn’t use it. I guess it is unisex, I just prefer more girly scents for myself… I did really like it though. It smelled good. I really don’t think you can go wrong with any of the Perma Earth shampoo bars! I love all the different scents they offer, unscented, scented, EO, because there’s always something for everyone; and everyone’s mood.
Melissa Dixon –
This was my 2nd shampoo bar/scent I purchased. I used this one a couple times and I believe that my hair grew longer. I will be purchasing this one again – I like the scent and I like the ingredients.
I did notice though that the color runs down my bathtub when rinsing and sticks if I choose to take a bath instead of a shower- it does not stain though. I know that color is used to enhance visual appeal of products, but I am perfectly OK with no color added and same good ingredients!
Perma-Earth –
Dear Melissa,
This bar has a natural greenish brown color due to the nature of the ingredients, even without the mica, so I am not sure that taking out the mica would solve the issue, but we will keep this in mind for future production. Thank you for your feedback!
tkmarlow –
Love this fresh clean scent! Like all their bars, it creates a beautiful layer and squeaky clean hair. I’ve tossed ALL of my old products and only use perma-earth now! @t.k.marlow
Ariel Penny –
One of my favorites that I’ve used so far! Sadly I didn’t get to use it much, because I let my boyfriend try it out and he LOVED it. After one wash, he said his skin felt noticeably better (less red/itchy) and his hair more moisturized. (He had been using those 3-in-1 chemical soaps for years…no wonder!) Great scent and great results!
Nathan Hettick –
**Top 3 favorite products I have ever used, ever. Um….. Hello HAIR GROWTH?! My hairdresser was shocked to see how much my hair had grown in-between services after I started using this bar! I bleach my hair, so it is easy to measure the new growth in a 4-week period! This bar has the best lather of all of the bars I have tried so far – it gets in there offering a deep clean! The scent of this bar is so refreshing, and my husband continues to compliment it over and over again telling me how good my hair smells! 😊 I use this bar from head to toe – shampoo & body wash. It makes a wonderful shaving lotion, as well! Can I give this one a 14/10? Because, it deserves it!! **APPROVED
Gabriela Logsdon –
Probably my most fav shampoo bar for hair growth. I have ordered this twice now and it’s just.. UGH, AMAZING!!! The first time I used it, I noticed significant growth and volume changes. I have fine, thin hair… this stuff works WONDERS. And the smell!!!!! 😍🤌🏼💋
Liliana Bobadilla –
LOVE this product!! It has helped my scalp tremendously. Scent is light, fresh and lasts through my next wash. IG @alilibob8
Kimberly Eline –
This bar is in my top 3 for favorite shampoo bar!! The scent is absolutely heavenly! It reminds me of the popular Green Tea perfume by Elizabeth Arden! It makes my hair so soft! I also use this on my 4 month old infant and it keeps her skin hydrated.
Alyssa Lauer –
I adore this bar!! I have thick medium length hair and this bar leaves it silky smooth! It suds up well for me and was easy to lather into my hair. I bought in bulk for scent alone but will definitely be a staple for me for texture and ease of use!
Tanya Perrine –
OMG! so I received my order and this was the first one I decided to try and MAN! the scent is so amazing. It is a light scent which is perfect for me. Love the scent of the free sample I was sent, not sure what it’s called but I can’t wait to use it
Kristin Turner –
Absolutely love this shampoo. Will probably be my go to for a long time until they come out with something else amazing. The smell of this one is very strong but it’s awesome. Makes my scalp feel so freakin’ good and my partner can use it because it doesn’t have coconut oil! 10/10 would absolutely recommend!
Kasey Curtis –
OMG, hands down in my top 5! I’ve got long thin hair and it makes my hair feel thick but not heavy. The scent is perfect. Clean and calming. Way to go ladies 🙂