Give your dog the animal fats and nutrients their hair and skin crave
Choose from: unscented (orange) or canine-safe essential oils (pink) – there is an option for every pup!
Experience true food for your pooch’s hair and skin with real, nutrient-dense, traditionally handcrafted soap made with old-fashioned ingredients. Our artisanal shampoo soaps are handmade with carefully curated local, grass-fed, pasture-raised, and organic ingredients – proudly sourced from small family farms and homegrown here in the USA. What we can’t source locally, we seek the highest quality: certified organic, minimally processed, and fair-trade ingredients to feed your hair and skin from the outside-in. No detergents or surfactants are used in any of our shampoos.
When washing properly, our basic unscented formula is suitable for all hair types used as-needed with an optional conditioner. Some scents and additional ingredients on top of our basic formula may alter results for each individual.
Top 2 Tips for Beginners:
Please keep in mind that scent information in this product’s scent tab is based on majority feedback.
Ingredient Details (read full ingredients list in this product’s ingredients tab)
While harmless to people and pets, Diatomaceous Earth is deadly to microscopic bugs like fleas, ticks, and mites. Diatomaceous earth destroys the exoskeleton of these organisms during a wash, which dries them out and kills them relatively quickly after contact or immersion.
Anti-inflammatory curcumin is a naturally occurring compound abundant in our Certified Organic Turmeric Root. This food-grade ingredient is wonderful for irritated and inflamed skin types.
Detoxifying and cleansing despite its dark and foreboding black color, our heat-activated hardwood Charcoal draws impurities out of the pores and follicles with its highly absorbent natural qualities.
Pasture-Raised, Pure, Hand-Rendered USA Lard feeds your hair and skin extra-nourishing balanced fatty acids and the world’s highest Vitamin D3 content, second only to cod liver oil. Lard has been used in haircare since medieval times for hair growth and hair health management. Our lard is carefully hand-rendered to keep its precious rare nutrients in-tact.
Lard is the 2nd fat in the world that is highest is Vitamin D3, second only to cod liver oil! Vitamin D3 is the most bioavailable form of Vitamin D. Vitamin D delivers a myriad of health benefits, including supporting healthy, long hair. As it turns out, Vitamin D3 is involved in various signaling pathways in the hair follicle and has a direct (and critical) role in the hair growth (aka anagen) phase. Topical application of vitamin D3 has been shown to render protection against damage caused to the skin by UV light. Vitamin D reduces cell death, promotes cell survival, and reduces redness and inflammation.
Since pasture-raised lard is lighter and softer in texture, slightly higher in unsaturated fatty acids, and higher in certain nutrients like Vitamin D3 – it makes a perfect fat base in our shampoo soaps, conditioners, and hair oils.
Pasture-Raised, properly fed lard is low on the comedogenic scale: it will not clog pores nor cause inflammation, in fact it may help with those issues. Since it is slightly higher in unsaturated fatty acids, it provides a more bubbly lather and a squeakier clean.
Slowly and carefully hand-rendered in our facility from the farm-fresh raw source
NEVER bleached or ultra-processed for a “white look”
Pasture-Raised from LOCAL and USA small family farms
Local, Raw, Farm-Fresh, Grass-fed, Hand-Cultured Buttermilk to feed your hair the perfect food – high in essential vitamins, minerals, proteins, and fatty acids. Full-fat Jersey cow buttermilk is higher than goat milk in lactic acid and has the same moisturization content. The famously beautiful Egyptian Queen Cleopatra was a wise proponent, bathing in fresh buttermilk daily.
Buttermilk is high in multiple different proteins, vitamins, and minerals. Farm-fresh, raw buttermilk can have dozens of naturally occurring probiotics along with alpha-hydroxy acids like lactic acid, which promote cell renewal and rejuvenation of beauty factors such as brightness, tone, and complexion maintenance. Milk is considered a “complete protein” and “near-perfect food” meaning it contains all nine of the essential amino acids necessary for your body to function at an optimal level, plus all the essential Omega 3, 6, & 9 fatty acids in balanced proportions in addition to most of the vitamins and minerals your body needs. And buttermilk is even better! If raw milk can grow a baby calf into a cow within a few months, think of what it does to your hair!
Slowly and carefully hand-cultured from the farm-fresh raw source
When the farm-fresh raw buttermilk arrives in our facility, it is frozen and used first-in, first-out to ensure the best nutrient content
Grass-Fed and Pasture-Raised from LOCAL small family farms
Certified Organic Cold-Pressed and Unrefined Coconut Oil provides an extra foamy lather to build mounds of thick bubbles. This makes cleansing the hair an easier task while also maintaining a harder and longer-lasting soap bar.
Certified Organic, Cold-Pressed, Extra-Virgin Olive Oil has been used for thousands of years to make the best soaps in the world and is one of the major components of our shampoo bars. Olive oil provides a rich, smooth, silky shine to hair shafts while also retaining a mild, gentle cleanse. Olive oil is unique in that it’s very moisturizing, but not heavy.
Certified Organic, Hexane-Free Castor Oil has been used for centuries to help heal damaged skin while also restoring new hair growth.* Also known as the “Palm of Christ”, its many priceless uses have yet to be overshadowed by any other known oil. Castor oil also helps to provide a thick, robust, and stable lather, while additionally strengthening the hair shafts and reducing split ends.
Certified Organic, Fair-Trade and Unrefined Shea Butter helps to provide extra moisturization for your dirty dog’s skin and hair.
Kaolin Clay helps detox your hair from the daily grime and air pollution from modern day living while also soothing and nourishing the scalp with trace minerals. This natural earthen clay assists with dandruff and encourages hair growth as well. For shaving, it lends an extra silky-smooth experience, but if a nick does occur – it helps stop and repair bleeding quickly. Just lather our soap on the area you need to shave and shave as you would normally (full shaving directions here).
Don’t settle for anything less than the absolute best for your pup’s hair and skin
*Our statements not approved by the Food and Drug Administration. We do not guarantee or claim that our products can cure, treat, or prevent any disease.
UNSCENTED: Saponified Fat of Local Pasture-Raised Lard, Local Grass-Fed Raw Buttermilk, Cold-Pressed Unrefined Coconut Oil*, Shea Butter*/**, Castor Oil*, Extra Virgin Cold-Pressed Olive Oil*, Turmeric*, Diatomaceous Earth, and Activated Black Charcoal.
* Certified Organic / ** Certified Fair Trade
SCENTED: with added Essential Oils of Lavender, Cedarwood, Rosemary, Chamomile, and Spearmint, Mica Mineral Pigments.
Pure and therapeutic-grade Essential Oils are included for a more natural scent and some therapeutic benefits. Please keep in mind that not including fragrances will reduce the scent hold, decreasing the linger time and strength compared to what many are used to with store-bought products. Learn more about our essential oils we use HERE and read about this product’s scent and scent strength in the product’s scent tab.
Best By Date:
- Scented Bar: 12/06/2025
- Scented Paw Print: 12/06/2025
- Unscented Bar: 05/02/2026
- Unscented Paw Print: 05/02/2026
Store in a room-temperature, dry place out of direct sunlight.
We recommend using within 1 year of first use for best results, as scents and contents fade and break down faster over time once disturbed.
On average, 1 shampoo soap will last most experienced users around 2 weeks of daily use, or about 14 hair washes on average.
Hair length, thickness, texture, and level of oil/grease/dirt to cleanse will affect this number. The longer, thicker, dirtier, and more textured your hair is, the more you will need to apply for a good wash. Another factor that will affect duration is if one is using the bar for more than just hair washing: for example, as a body soap and as a shaving soap in addition to a shampoo.
Another beginner’s adjustment is not properly washing (not applying and lathering enough), which causes soap residue in certain places and feels much like the detox symptoms. Here is our article about how to wash properly: https://perma-earth.com/directions/soap-directions/
This is for ALL products: To our current knowledge, we use all ingredients within the FDA (United States Food & Drug Administration) regulations. The safety factor of using any product depends on each individual’s medical condition(s) and sensitivities. Without consulting your medical practitioner prior to use, all consumers assume responsibility for any risks or health hazards from using a product for the manufacturer’s intended purposes. We never recommend allowing a product to be used outside of its intended purposes (i.e. ingesting a product created for external purposes only). We are not licensed healthcare providers: we cannot share medical advice or medically approve a product for any individual’s condition. We can only offer sales advice and we always advise a physician’s pre-approval before using any product.
All Perma-Earth products are only to be used as suggested or implied by their listing descriptions and informational tabs. It is the sole responsibility of the consumer to educate themselves on every product’s ingredients and proper usage before purchase and to seek medical advice from their healthcare provider before use.
If pregnant, nursing, planning to become pregnant, or will use a product on any dependent, please consult with your licensed healthcare provider before using any products. We do have products intended for babies and approved by our own personal pediatricians in our baby shop section. Even in these cases, we still advise a consultation with your personal healthcare provider before using any product on yourself or a dependent. Again, we are not responsible for individual reactions due to a medical condition, allergy, or special sensitivity. We advise everyone to use precaution with trying a product on themselves or a dependent.
Please note that at Perma-Earth LLC, we pride ourselves on being fully transparent with all of our ingredients, unlike many companies that hide other ingredients under one name or do not disclose the full ingredients list. All ingredients used in the amounts regulated by the INCI (International Nomenclature of Cosmetic Ingredients) are clearly listed in every product’s online electronic listing descriptions and tabs via our ecommerce website at perma-earth.com (which you are viewing now). Consumers take the full risk of using the products as-intended by seller (whether suggested or implied) upon purchase.
Furthermore, Perma-Earth LLC extensively tests their products in-house on their own limited personnel with their acknowledged consent. We do our absolute best to comply with the most up-to-date safety and usage requirements of each ingredient for the specific purposes of use or benefits intended from use. We also take great measures to maintain proper shelf-stability needs of the product to reduce or eliminate any possibility of microbial growth hazards derived from contamination during use or the natural environment within the specified use period from manufacture date. Please see each product’s expiration information contained in the online listing.
Any consumer may contact us to request more information about suggested uses, specific ingredients of concern used in current formulations, or other manufacturing contact points at any time from us before or after purchase. To which we will do our best to relay the most accurate information to account for public safety concerns without compromising copyrights.
ALL PRODUCTS ARE PRODUCED AND STORED IN THE SAME FACILITY, OFTEN USING THE SAME EQUIPMENT CLEANED BETWEEN EACH USE. We cannot fully guarantee that especially sensitive allergic conditions such as to egg or dairy or gluten or latex are not cross-contaminated at a microscopic level. Please keep in mind that the epidermal system is not the same as the digestive system – many digestive allergens such as lactose or gluten intolerance only affects the internal digestive system only if and when ingested – please see your doctor for clarifications with your specific needs before purchase or use. If one has any known topical allergies/sensitivities to any of a product’s stated ingredients, we advise NOT to purchase or use that product.
As stated prior, Perma-Earth takes all possible measures to pre-test every product on our own staff members and family members before offering a product for sale. Personal dissatisfactions or unique reactions experienced by consumers or their dependents are not the fault of the manufacturer (Perma-Earth LLC), as this is the consumer’s risk of responsibility to educate themselves on their unique sensitivities and to contact the company with any further questions.
For instance, if one has a rare reaction to a preservative, oil, or fragrance – this is a consumer’s sole risk of using the product being pre-informed of the product’s ingredients or description of use prior to purchase. One must also take into consideration the “inferred” use of an ingredient in another product that they have previously deemed safe for use… For instance, if one has no reaction to a “grapefruit scented with essential oils” product and yet has a reaction to an “grapefruit essential oil scented” product, that does not mean that only true grapefruit essential oil was used in the prior product, nor does this guarantee that one will not have a reaction to another grapefruit scented product, as everyone uses different ratios and sources. If one discovers a sensitivity to one of our ingredients, we suggest seeking medical advice and to contact us with as much detail as possible, including clear photographs for us to record and log. Please see our shop policies for further information of disclaimers and directions.
If any consumer has a unique sensitivity or reaction from using our products as intended (whether suggested or implied), please contact us for our records so that we may re-assess safety procedures and also consider changing the formulation if it does not impede with the original intent and purpose of the formula, or discontinue a product entirely. We record ALL reports of sensitivities and reactions for logging and review by the company periodically or on an as-needed basis to assess proper compensations and/or necessary changes to insure the safety and trust of our customers to the best of our abilities.
GENERAL SAFETY SUMMARY:
The General Safety Summary list below is a means to educate consumers on the general safety precautions when using our products, and is by no means an all-encompassing list. The consumer must take proper precautions and use wise judgment when purchasing our products with sensible discretions for using it on or near their own body or dependents’ bodies.
General Safety Summary:
ALL of our body products are meant to be used for external purposes ONLY: if used on an open wound, sore, or in a moist cavity, this is at the consumer’s risk. We ask that you consult with your licensed healthcare provider if using the product in any other way not intended by Perma-Earth LLC.
Some products may cause a temporary rash or reaction to the facial skin, and not to the scalp or body skin, or visa-versa. This depends on each individual’s sensitivity levels and personal biology to various ingredients, qualities, and concentrations.
Some ingredients naturally will cause a tingling sensation, such as peppermint oil or mint-like derivatives, magnesium oil or other oils like tea tree, lemongrass, eucalyptus, camphor, etc. Please use proper precautions when using products with these or similar ingredients around sensitive areas such as the eyes or orifices.
- Products that must be totally rinsed off with water OR washed off with soap completely after a limited period of use: Scrubs/Exfoliators, Shampoos/Soaps, Bath Bombs, etc. Please employ sensible precautions when using exfoliating products: not using too aggressively, nor too often, nor on wounds, sores, irritations, dry skin, or for prolonged periods of time.
- Products NEVER to be used externally (on the skin or otherwise): Candles, Wax-Melts. Follow instructions for safe use on candle product warning labels and wax-melters. Never leave them unattended, in an unstable location, near strong air flow, near fire hazards, or near children and/or pets.
- Products NEVER to be put where an infant may consume an unsafe amount: ANY water-based product containing phenoxyethanol (Milk Lotions, Hyaluronic Acid Products, Some Hair Styling Products, Etc.)
- Products that can be left on the skin or scalp for reasonable periods of time in non-excessive amounts: Conditioners, Hair Oils, Lotions, Balms, Butters, Deodorants, Perfumes, Etc.
Thank you for choosing Perma-Earth Bath and Body to feed your needs, where the standards are ever-increasing and we are constantly looking to improve our small business. Please let us know if you have any questions or concerns.